Walmart embraces down markets, because for them, economic hard times forces upscale buyers into their stores while they retain their core market. And while everything else in the country is going belly-up, it looks like Wal-Mart, Target and other retail giants has hit the Christmas sales season just right with an emphasis on deep discounting electronic and appliance products to entice customers into early Christmas sales.
But with unemployment hitting double digits for the first time in thirty years and an economic downturn that just won’t quit, will successful Black Friday sales translate into Christmas sales success?
To gauge what is happening in the United States we go to the horoscope of our country. There are different versions of the chart of the United States but the one that many astrologers use is the Sibly chart drawn for July 4, 1776 at 5:10 PM, Philadelphia, Pennsylvania. Right now in the Sibly Chart Jupiter and Neptune in the zodiac sign of Aquarius is sitting on top of the United States Moon. The Moon, in the third house of commerce, represents our hopes, dreams and wishes. Just to add a little extra kick to these aspects, the planet of commerce, Mercury has progressed from its original position to sit on the U. S. Moon as well. The Moon of the United States in the zodiac sign of the Waterbearer, Aquarius, a sign I associate in the tarot with the card “The Magician”. As a nation we certainly do pull off feats of alchemical magic to facilitate our economy. We do all sorts of strange things with our money supply, from not having any commodity to back it, to reselling the unearned income from mortgages as securities on the stock market. Then we wonder that we have problems.
One of our problems astrologically, is that the U. S. Mercury in the security conscious zodiac sign of Cancer is in stress aspect (inconjunct) to the U. S. Moon. With this aspect our nation swings wildly from the Sun’s viewpoint to the Moon’s viewpoint with no easy resolution. Venus, the planet of money, challenges the potent U. S. Moon as it travels in the sky right now. Despite the lure of store circulars and the siren cry of cheap electronics, we are not likely to see the cash outlay by Mr. & Mrs. America that signals confidence in the U. S. economy. But you didn’t need an astrologer to tell you that, did you?
Photo published under a Creative Commons License from Flickr.