The Astrology of Christmas Myths: Holiday Sales Will Save Us

Super Santa ClausEvery year we hear the same thing. Holiday sales are up 3.5 or 3.8 or 4.1 percent. Good for the economy yes? Not so fast.

For someone like me who spent a good deal of her day job career crunching numbers, this 3% to 4 % stuff smells suspiciously like slicing and dicing the numbers to fit media spin. It seems like growth, but it is massaging the numbers against one variable or another to make it look like growth. Maybe they are comparing quarterly sales, or a sales projection, but one thing they are not doing is comparing apples to apples.

A Little History Please’s post on this subject pointed the way to revealing numbers.
2007: (pre-recession) Holiday sales: $516 billion
Holiday sales as percentage of annual retail sales: 19.5% Inflation Rate 2.85%
2008: Holiday sales: $495.5 billion
Holiday sales as percentage of annual retail sales: 18.6% Inflation Rate 3.8%
2009: Holiday sales: $504.8 billion
Holiday sales as percentage of annual retail sales: 19.4% Inflation Rate -.34% Continue reading

The Astrology of Success: The Ever Popular Mr. Potato Head

Mr. Potato HeadThe striking cardinal nature of the chart of the United States, centered on a core of planets in the zodiac sign of Cancer, underscores the entrepreneurial nature of its citizens. Certainly an impressive array of American personalities can be named among the ranks of those who have achieved financial success through bold and original action, one of them being Mr. Potato Head.

Iconic Mr. Potato Head, the Sponge Bob of his day, was officially launched by Hasbro on May 1, 1952. Uranus was in Cancer at the time, hitting the stellium of Cancer planets in the Sibley chart of the birth of our nation and challenging the U. S. Saturn in Libra. This was certainly the time to shake things up and funky Mr. Potato Head was ready to take on the toy world with his unique way of interfacing plastic and vegetable matter. Originally conceived in 1949, toy manufacturers at that time were sensitive to a public that just emerged from WWII, food rationing and commodity shortages. They felt that Mr. Potato Head, with an original design that called for a real potato for the body was a waste of food and could not be marketed. However on the day of his official launch, Uranus, the planet of the unusual was within three degrees of the U. S. Sun breaking down the original objections to his construction.

True to his Uranian nature, Mr. Potato Head was the first toy to be advertised on television and sales hit one million within the first year. This is especially significant since there were only 16.2 million children alive from the ages of 6 to 11 and 21 million from the ages of birth to 6 years n 1952 and in spite of the relatively pricey nature of the spud. The price of 98 cents was a bit of a stretch for most families where the median income was $70 per week before taxes.

Having become a toy chest staple in a relatively short time, Mr. Potato Head expanded the franchise to reflect a family theme so typical of the United States Sun in Cancer. According to Wikipedia: “in 1953, Mrs. Potato Head was added, and soon after, Brother Spud and Sister Yam completed the Potato Head family with accessories reflecting the affluence of the fifties that included a car, a boat trailer, a kitchen set, a stroller, and pets called Spud-ettes”.

Those that share the position of 10th house Saturn of the U. S. horoscope Chart can find themselves thrust in the public eye for many years, and Mr. Potato Head is no different. During his 57 year career, not only has he continued to be popular among the pre-teen set, he has expanded into roles in cartoons, movies, television and video games. He even has been immortalized as one of Disney’s Audio-Animatronic characters in Disney World and Disney Land. As Saturn prepares to enter the zodiac sign of Libra yet again in 2010 we can look forward to new dimensions being explored of this enduring icon of American childhood and culture.

Picture printed under a Creative Commons License from Wikipedia

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The Astrology of the Life Cycle: For Everything There Is A Season

Astrology ClockRaise your hands, who remembers Gail Sheehy’s book Passages. Ok, now that you’ve just dated yourself, do you remember what the book was about? In Ms. Sheehy’s bestseller, which was all the rage when I was in college, she talked about the developmental stages of adults, which was broken up roughly into the decades of our lives, the twenties, the thirties, the forties, etc. This was ground breaking stuff, since up until then the cultural thinking was that was when you became an adult, you were pretty well done developmentally, or as Judge Judy would say “cooked.” And in seeing that the people around me were hitting these developmental milestones, what she was talking about seemed to make sense.

Then a decade later, I started a serious study of astrology and learned, ta da, that astrologers knew all about these milestones and have been talking about them for quite some time. In fact, there is a timetable of events that is more predictable than Jay Leno’s jokes, that defines significant developmental markers.

At age seven , our progressed moons make a square with our natal moons. Here is the first separation from the parent, the first inkling of independence. In the Catholic Church, age seven is when you can make your First Communion, since at that age, you can distinguish between right and wrong and can confess your little seven year old heart’s sins.

At age fourteen, is the first major energetic connection is the waxing Uranium sextile. When Uranus in motion in the heavens is 60 degrees away from the position of Uranus at the time of birth, Uranium electricity surges through the new ly forged energetic connection and activates the drive to act as an individual. Uranus demands separation from the parent.

Age twenty one, the traditional legal age of adulthood, is the first Uranium trine. Just try to stop these folks from going out on their own! Their sense of adulthood and adult entitlement blossoms and in individuals who have matured properly, there is a readiness to leave childhood behind, to take on the challenges of adulthood. The individual has the first run at establishing a career and social identity, though without the life and death seriousness of later years. Sometimes, during this time, the nascent adult retreats back to the comfort of the home to regroup, only to go back out in the world with better defined goals.

At age twenty nine, Saturn comes back to its original position in the natal chart. Known as the Saturn Return, it is a significant passage to serious adulthood. As a gateway to the thirties, where we traditionally establish our permanent homes and our own families, it is often fraught with fears and worries. An emotionally trying time,the individual struggles to clarify his or her adult identity. There is a real sense that it is time to grow up for real, and the need to establish his or her own family becomes a real priority. First homes or the birth of a child often accompanies the first Saturn Return. This is the start of definition of ourselves in what we do for other people.

Most women dread turning forty, because for us in this culture, it marks the beginning of the end of the childbearing cycle. Sand has started to shift, as they say, and our lives during the thirties had taken a serious turn which is continued in the forties. However, in the forties, there is a series of major transits that has come to be known as the mid-life crisis. Here the progressed moon opposes the natal position, taking the opposite viewpoint of your emotional center, so to speak. Certainly you feel at odds with yourself as you realize that your youth is slipping away and your role in society is shifting slightly. On top of that Uranus, opposes its natal position, and for many of us, we feel that everything we have done is little appreciated. On top of that Neptune squares its own natal position, making it difficult to see issues clearly. Feeling constrained with the roles we’ve carved out of society, we want to kick up our heels and do what feels good for us. This is OK if you’ve decided to take up fitness dancing, but it doesn’t work if you decide to have an affair. Marriages can break up during this difficult series of transits, especially if both partners are about the same age. The goal for this set of transits is to define yourself not in terms of what you do for other people, but in how you contribute to society with the gifts you offer society as an individual.

The next set of transits hit around age fifty five and fifty eight or nine. Uranus and Neptune trine their natal positions, opening us up to a new spiritual connection. Having explored our inner truth, we want to reconnect to more Universal truths. Many times, an interest in established religion is reinvigorated, or there is an interest in reinginited in education. These transits dovetail into the Second Saturn return, where we process what we’ve accomplished in the preceding adult years, and assess how well we have attained our goals.

Well past your fifties, you still grow as an individual. the gateway to the last third of your life, the Second Saturn returns makes you aware of your accomplishments. You evaluate what you have done during your life and the results of your life work. Now are you ready to to pass on what your have learned, share the combined knowledge of your life so far. You may do this as acting as a mentor to younger coworkers, in community work or with your grandchildren. Successfully navigating the Saturn Return prepares you for the remaining phases of life here on earth before we all take the journey home.

Around age 62 and 63 we face the one two punch or the first Plutonian square and another transiting Uranus square natal Uranus. Here we feel we are being pushed out in favor of the younger generation who are ready to take up the reins of power. As with any Uranian transit you are being asked to redefine your role in society. Resisting this transit and denying your changing role will only bring more stress. Recognizing this transit as the proper time to free yourself of societal expectations is liberating. Of course, we need to acknowledge and accept that we are no longer young, quite a challenge for baby boomers, with perpetually youthful Leo in Uranus as the signature of their generation. If we accomplish most of what we’ve set out to do, we look forward to our remaining years as a time of spiritual exploration.

Age 70 brings us to the 3rd Progressed moon opposing the Natal Moon. Here is the true retirement age, when we put aside our workday endeavors.

In our early eighties, between the ages of 82 to 84, we experience Uranus returning to its natal place and transiting Neptune opposing the natal position in the birth chart. With the Uranus return and the Neptune opposition there is either a sense of accomplishment of becoming the type of person you were meant to be or frustration that goals were not achieved. This can be a physically trying time depending on other aspects in the chart. Often times this is age when the soul chooses to return home.”

These heavy hitters brings into focus our spiritual connection, our contributions to the world and the need to prepare for the next journey.

Photo printed under a Creative Commons License from Flickr

If you would like a question answered on these pages send your birth date, birth place and birth time along with your question to Sorry, time constraints prevent me from doing readings on anything other than a single question.