The Astrology of Business: Walmart Execs’ Internal Complaints Backfire

Walmart Storefront(Astrology Explored)If it wasn’t so serious, it would be down right funny.

Bloomberg got its hands on some internal emails exchanged by Walmart (WMT) executives discussing recent sales figures, and they don’t paint a rosy picture.

“February MTD [month-to-date] sales are a total disaster,” said Walmart vice president of finance and logistics Jerry Murray in Feb. 12 e-mail to other executives. “The worst start to a month I have seen in my ~7 years with the company.”

Internal memos like this are nothing new in the corporate world. They are in a twisted way a call to arms to address the situation which is more about executive bonuses than the financial health of the company. Since lackluster sales means no quarterly bonus, all this angst over sales is the whining of executives afraid they won’t make bonus.

Unfortunately, this vetching had unfortunate consequences. When this memo leaked out, sales of Walmart shares dove 3%.

So is Walmart doomed to depressed sales? Continue reading

The Astrology of Business: Priceline Negotiator “Fired”

Wiliam Shatner in 2005

William Shatner in 2005

(Astrology Explored) Priceline.com changed its business model so William Shatner must die. OK, not the actual William Shatner, but his Priceline persona, the Priceline Negotiator. In a commercial to be air this coming Monday, the Priceline Negotiator’s last words as he tumbles to a fiery death are, “Save yourselves . . . some money.”

It’s a tough decision, but the bottom line is Priceline had to do it,” said Peter Sealey, adjunct professor at the Claremont Graduate University’s school of management. “They’re changing their business model from a name-your-price model to a fixed-price approach.”
Shatner’s Negotiator was just too good at representing the old approach, Sealey said.

“Had he been less effective, he could have been allowed to fade away,” he said.

The Priceline Negotiator was “fired” in the most literal terms possible going up in flames as the Negotiator and the bus from which he saved a bunch of fellow travelers explodes. And interestingly, the astrology shows the timing, which we’ll get to in a minute. But first let’s go into a little business history.

The iconic Shatner, known as “the man” by a number of his faithful fans, started as nascent Priceline’s front man in 1997, not for money, but in exchange for stock in the company. Wikipedia tell us: Continue reading